Luerzers Archive

Hotpoint Save food fund

Client: Indesit Company Russia
Agency: Friends Moscow
Director: Konstantin Korobkin
Director of photography: Konstantin Korobkin
Producer: Alya Lugovaya

About

Agency came up with the idea of ​creating “Food Salvation Fund», in order to draw people’s attention to the problem of products that get spoiled daily in conventional refrigerators. On the Fund’s website, users could learn how many products got spoiled and were thrown away all over the world – the facts were taken from real UN statistics. We also installed several Hotpoint refrigerators around the city and offered people to save food for those who need it. Every day fresh food from the Hotpoint friges was delivered to the “Mercy” help service , where it was distributed to the homeless and needy.