Adidas NMD Live
To incentivize people who prefer to discover the city on their own, we will hide the new NMDs in some of the most unusual Moscow locations, and install live feed cameras there – so that only a person who knows the city’s districts like the back of their hand could find and claim a pair as their own.
For two weeks preceding the release of new NMDs, everyday we will place a pairs of sneakers in some of the less accessible locations throughout Moscow, with a good view of surrounding streets, the city or places of interest, and broadcast their live feeds with a little hint that helps to find the place via our principal web platforms.
The first user who guesses the correct location of a pair is entitled to personally retrieve it; while other users can watch him claiming the prize via live feeds.
Client: Adidas Russia
Agency: Friends Moscow
Producer: Alya Lugovaya, Konstantin Korobkin
And our great team
Director of photography: Konstantin Korobkin